3 lessons about branding we learnt during our talks with SGMC Brands team

When general audiences visit your website, see your logo, brochure or store front, what do they see? Every single detail of a company says something essential about who you are and what you stand for. Branding is crucial for every organization to set itself apart from the rest of competitors and establish a culture for both customers and employees. Branding means much more than logos, websites and branded materials. A true brand is whole experience that audiences cherish. If still don't understand why brand building means that much, then you need to think carefully what could it do for your company.

Here are the 3 lessons that we learnt during our talks with the SGMC Brands creative team:

1. First contact is essential to make an impact

Your brand is the very first impression your company will have on its prospective audiences. A strong branding proposal is able to express the essence of the company as well as its values, its mission and its reliability. In order to create a lasting bond with your customer base, your brand needs to be clear, true and authentic. Branding is a winner combination of visual, cultural and psychological factors that build the snapshot that people will remember while thinking of your company. Without a good market research, planning and strategy, it is almost impossible to express the soul of a business to its audience. So customers would be more likely to care about a company when they understand what the direction of the company is and “buy-in” to the feeling the brand portrays.

2. A brand makes people feel part of something bigger than themselves

When branding is the result of a well planed strategy, I really make it easier for everybody inside the organization to do their jobs, with an extra ton of true motivation. Defining a clear personality and expressing a honest, pure message makes all the sales, marketing and commercial tasks way easier by providing a solid background for their coordinated efforts. A strong brand, supported by well designed branded contents will define materials that could be crucial for your sales force as well as your marketing team to answer to customer needs and improve the draw for new leads.

3. Branding creates loyalty bonds that are built to last

When your customers finally choose to convert and make a purchase, it is branding that will either make or break the relationship. If your customers have a good experience that doesn’t just end with the purchase decision, then they are more likely to return for future purchases. Loyal customers are more valuable, since your company only has to pay to gain the lead and get them through the sales funnel once. Great branding makes customers want to remain with the company and then tell others about their experience. Customer advocates are the most valuable marketing tools your company can use to change minds and persuade leads.

So, at this point it isn't too late to give it a think. Is your brand really making a difference for your company? If you are struggling to have a clear picture of your brand, then you will find it interesting to have a chat with branding professionals that know the right questions to ask and don't give any answer for granted. Branding experts will be able to analyze the nature of your organization and get to the core of your company to define a personality, a look and an experience able to tell the right messages to the right people.